Anchorman 2: The Legend Continues
PAINT THE TOWN BURGUNDY IN NYC!
BRIEF
Create a travel prize package to leverage international media exposure for the release of Anchorman 2.
SOLUTION
Winners will took a back-stage tour of one of NYC’s famous news studios before having a professional blow-dry to create salon quality hair, just like Ron Burgundy! Then they will step into their steel-toed boots and become the anchorman stars of their very own 24 hours news segments as they film pre-prepared Anchorman-style news reports live from the streets of Manhattan!
RESULT
The promotions generated some incredible media coverage, with 4 promotions that ran in 4 territories around the world including a large promotion with Tango.
WHAT OUR CLIENT SAID
“Thank you for all your hard work on this title, the package is incredibly funny and cheeky and I’m sure our markets will love it!”
Director, International Promotions, Paramount Pictures
WHAT OUR WINNERS SAID
“We had a fantastic trip in NYC. The hotel was perfect and every single element from the flights, transfers and activities were organised to perfection. Thanks to Senka and all the team for the trip of a lifetime. Recording the news live from Times Square is not something we’ll forget in a hurry, Thanks for all your effort and making it all possible”.
Shaun, Ireland