Baywatch
CELEBRATE SUMMER IN BAYWATCH-STYLE IN MALIBU, CALIFORNIA!
BRIEF
Create a travel prize package set in an iconic beach destination to leverage international media exposure for the release of Baywatch.
SOLUTION
Winners became the star of their own Baywatch summer as they headed to hot Los Angeles for an unforgettable holiday of action, sun and partying California style! They stayed in their very own Malibu pool house, had a photoshoot on the beach, blasted away on a jet ski and finally party at a top Malibu hot spot!
RESULT
12 promotions generated impressive ROI in 7 territories around the world.
WHAT OUR WINNERS SAID
‘Thank you very much for planning the trip. A dream come true’.
Verena, Austria