Ben-Hur
WIN AN EPIC BEN-HUR ADVENTURE IN ROME!
BRIEF
To create a ‘money can’t buy’ travel package in Rome to leverage the international media exposure for the release of Ben- Hur, that draws on the action-packed themes of the film.
SOLUTION
Winners got to win and epic Ben-Hur adventure in Rome. They got the once in a lifetime chance to ride a chariot drawn by four horses with one of original Ben-Hur stuntmen. They also won a private Ben-Hur tour of Cinecitta Studios and World, a VIP tour of the Coliseum and Circus Maximus chariot racing arena and an indulgent hammam spa experience.
RESULT
13 promotions generated impressive ROI in 10 territories around the world.
WHAT OUR WINNERS SAID
“I never imagine that at this age my husband of 82 years and I of 81 years would take such an interesting trip. When we arrived in Italy was the driver was already waiting to pick us up and very promptly took us to the hotel. The walk to the Colisseum is beautiful and interesting, the guide was very educated and gave us a full explanation. The transport and the guides were very punctual and attentive. In the afternoon we relaxed at the spa, complete with travel massage, sauna, it was very rewarding. Cinecita Studies is a very interesting place and we took some photos in the sets of the studio. We want to thank the newspaper Milenio and the travel agency Octopi for the very nice first class services. It was a very interesting trip and without any mishap. Thanks again.”
Maria, Mexico