Dracula Untold
LIVE THE LEGEND WITH DRACULA UNTOLD!
BRIEF
Universal Pictures was looking for exciting adventure travel packages to Transylvania to generate international media interest for the release of Dracula Untold. They were keen to steer away from Transylvania’s traditional Dracula attractions and instead explore some of the more “untold” elements of Dracula’s homeland.
SOLUTION
Winners got to “live the legend” of Dracula during an action packed 4 night trip to Transylvania, Romania. Activities included blasting through the Carpathian Mountains on an epic snowmobile tour, tackling Romania’s challenging terrain during an extreme 4X4 off road adventure, dining like Prince Vlad in an ancient fortress and relaxing like a warrior with an invigorating Fire and Ice Spa experience.
RESULT
The promotion generated fantastic media coverage with 12 promotions running in 12 territories around the world.
WHAT OUR WINNERS SAID
“I want to thank you from the bottom of my heart for this awesome trip. It was absolutely amazing, well beyond our expectations. Everything was coordinated perfectly and we were treated like royalty.”
Suraksha, South Africa