Jack Reacher Never Go Back

PLAY BY YOUR OWN RULES IN NEW ORLEANS!

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BRIEF

Create a travel prize package to leverage international media exposure for the release of Jack Reacher Never Go Back.

SOLUTION

Winners got to experience the best of New Orleans Reacher-style as they learnt how to drive, spar and party like the drifter legend! They got to become the star of a New Orleans car chase and tried their hand at classic stunt driving moves. Learnt how to handle themselves with military style in a  private self defence lesson and then experienced the filming locations first hand with a guided tour and night out in the legendary French Quarter.

RESULT

12 promotions generated impressive ROI in 10 territories around the world.

WHAT OUR WINNERS SAID

‘We are so happy with the trip. The organisation and the management of the trip have been very comfortable and easy thanks to your work. Thank you very much’. Eloi, Spain

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