Jack Reacher
SOLVE A REACHER CASE IN NYC!
OR:
BE REACHER FOR A DAY IN LA!
BRIEF
Create a travel prize package to leverage international media exposure for the release of Jack Reacher, drawing on the personality traits and activities of the main character, Jack Reacher.
SOLUTION
Winners travelled to LA or NYC to take a class with a top stunt fighting instructor learning some of Reacher’s best moves, with edited video footage to take home as a momento. In LA winners also cruised around in a Reacher-style classic ’67 Chevy Chevelle as well as taking a Paramount Studios tour to see where all the Hollywood magic happens! Meanwhile in NYC winners learnt forensics skills from a pro, took a helicopter flight over Manhattan and went to see a baseball match, Reacher’s favourite sport.
RESULT
18 promotions ran in territories around the world with big brands such as MTV and American Express.
WHAT OUR CLIENT SAID
“I’m very happy to advise that we have picked both prize package options you have submitted to us for Jack Reacher. They both offered some very cool experiences, very in line with the themes of the movie and very appealing for our target audience.”
Director, International Promotions, Paramount Pictures
WHAT OUR WINNERS SAID
“My trip to L.A. was superbly organised. All flights, transfers and accommodation went without a hitch and the itinerary was perfect. You have been a very professional company who impressed me from the beginning – thank you!”
Brian, UK