Jack Ryan: Shadow Recruit
LEARN CIA AGENT SKILLS IN WASHINGTON DC!
BRIEF
Create a travel prize package to leverage international media exposure for the release of Jack Ryan: Shadow Recruit, drawing on the hero and secret agent themes of the film.
SOLUTION
Winners travelled the spy capital of the USA, Washington D.C., to participate in two interactive simulated spy missions and to see whether they have what it takes to become a CIA agent like Jack Ryan! They also took fascinating tours of the US Capitol and the immense Pentagon, Head Quarters of the USA Department of Defense.
RESULT
The promotions generated some fantastic media coverage in 5 territories around the world including a large promotion with American Express in Mexico.
WHAT OUR CLIENT SAID
“Thank you for all your hard work on this title, we are very excited to be working with you again! Your ideas were absolutely spot on!”
Director, International Promotions, Paramount Pictures
WHAT OUR WINNERS SAID
“Everything was carried out at the highest level. We loved it! All details had been thought out and it was convenient to follow the travel notes. Loved the hotel – the service and the location. In one of the free days we even had time to go to New York, walked around Manhattan. We did not want to leave!”
Olga, Russia