Kick Ass 2
SUIT UP AND KICK ASS IN NYC!
BRIEF
Create a travel prize package to leverage international media exposure for the release of Kick Ass 2, including bringing out the comic and humor themes of the movie.
SOLUTION
Winners kicked ass as superheros in NYC as they learnt how to stunt fight with a pro! Then dressed the part with their own hand picked superhero outfit and complete with a professionally drawn comic image of themselves to take home!
RESULT
The promotions generated some incredible media coverage, with 8 promotions running in 8 territories around the world.
WHAT OUR CLIENT SAID
“You provide impeccable service to your clients – you can always be relied on to provide innovative solutions and handle any enquiry quickly and efficiently.”
Senior National Publicist, Universal Pictures International Australasia
WHAT OUR WINNERS SAID
“New York was fantastic and an awesome city to live out my super hero adventures! Thank you for all your hard work and organisation”
Max, Australia