Mission Impossible Rogue Nation
WIN A MISSION IMPOSSIBLE ADVENTURE TO MOROCCO! & WIN A GLAMOROUS MISSION IMPOSSIBLE TO VIENNA!
BRIEF
To create a stand out action-packed package to leverage the international media exposure for the release of Mission Impossible: Rogue Nation.
SOLUTION
Paramount pictures chose two of our packages. In the first, winners had the chance to win an action packed adventure to exotic Marrakesh, Morocco where they stayed in a 5* luxury hotel in Marrakech’s Palmeire neighbourhood! Their mission briefing included a black tie dinner at a billionaire’s house in the foothills of the Atlas Mountains, VIP transportation by helicopter, stunt driving in a dune buggy around a M:I filming location, a private tour of the Medina and Souks and an incredible adventure on a zip line through the desert!
The second package offered winners the chance to follow in Ethan Hunt’s footsteps in the glamorous city of Vienna, where they enjoyed a thrilling indoor skydive, visited one of the cities top costumiers to be fitted for a gown or tuxedo to wear at a traditional Viennese Ball, lessons in ballroom dancing, a behind the scenes tour of the the Vienna Opera House and a gourmet three course dinner at the famous Hotel Bristol!
RESULT
The Morocco package was marketed in 7 worldwide territories. The Vienna package was marketed in 6 worldwide territories.
WHAT OUR WINNERS SAID
‘Our trip was wonderful with many exciting highlights. WThe indoor skydiving was an exciting addition to the trip and something I’d love to do again. I really enjoyed it. The Opera house was very ornate inside and well worth the visit. The dinner was very nice. We walked all over Vienna and managed to see all the sights. The hotel was excellent. The staff were very helpful and the breakfast was one of the best we had anywhere. Our transfers all went off without a hitch and it was very nice to have someone waiting at the airport to drive us to our hotel after such a long flight. The drivers were excellent, especially the one who took us to our hotel. We could get used to being driven around! We would both like to thank both you and Claire for all your wonderful work in making our holiday so special and especially for allowing us to extend the trip which was “Very Much” appreciated by both of us. You helped to create a trip filled with many happy memories.’
Wayne & Karen, Australia