Monster Trucks
WIN A VIP MONSTER TRUCK EXPERIENCE IN ONE OF 6 TOP USA CITIES!
BRIEF
To create an exciting family travel prize package to leverage international media exposure for the release of Monster Trucks!
SOLUTION
Winners had the once-in-a-lifetime chance to holiday to one of 6 cities in the USA for an action-packed Monster Truck Show and VIP pit passes for an exclusive chance to meet the drivers and trucks before the show! The choice of cities was; Chicago, Orlando, New York City, Las Vegas, Dallas and Denver.
RESULT
15 promotions generated impressive ROI in 13 territories around the world.
WHAT OUR WINNERS SAID
‘We had an awesome monster holiday! We are so grateful to have been given such a fantastic opportunity to visit the USA. I can’t believe we have seen and experienced what we have over those 2 weeks. It was also such a bonus to see family I had not seen in a very long time. Thanks again for organising our trip, we really appreciated it. Having the trip notes for the first few days helped a lot. Also knowing we could contact Octopi if we had problems was reassuring.’ Susan, Australia