Paranormal Activity: The Ghost Dimension
EXPERIENCE THE GHOST DIMENSION IN THE HOUSE BUILT FOR THE SPIRITS, SAN FRANCISCO!
BRIEF
To create a travel package to leverage international media exposure for the release of Paranormal Activity: The Ghost Dimension, choosing a destination in the USA that draws on the paranormal themes of the movie.
SOLUTION
Winners got to experience the Ghost Dimension for themselves as they teamed up with a top San Francisco Ghost Hunter to learn how to capture paranormal activity on camera, before heading for a 100% exclusive after hours access to the famously haunted Winchester Mystery House to take a terrifying flash light tour with their very own infa red camera to keep and a thrilling private three course candle lit dinner in the heart of the historic house that was literally built for the spirits!
RESULT
10 promotions generated impressive ROI in 9 territories around the world.
WHAT OUR WINNERS SAID
“We had a wonderful trip to SFO. Everything was arranged well! The hotel, pick ups etc! We also really loved the tour at the Winchester house. It felt really like an exclusive and unique experience…we want to thank you for this amazing trip. We had the best time ever!”
Selena, Netherlands