Paranormal Activity 2
INVESTIGATE PARANORMAL ACTIVITY WITH THE PROS!
BRIEF
Create a travel prize package to leverage international media exposure for the release of Paranormal Activity 2, drawing on the themes of the movie with a ‘money can’t buy’ stand-out appeal to the consumer.
SOLUTION
A totally bespoke live event was arranged on several dates especially for this promotion. The winners spent a spooky night investigating paranormal activity with a professional paranormal investigator at the Eastern State Penitentiary, one of the USA’s most haunted buildings. To ensure they didn’t have any problems sleeping at night after their scary experience, the winners headed back to the bright lights of New York to party the night away at a top night club in the city that never sleeps!
RESULT
14 promotions ran in territories around the world with some incredible ROI.
WHAT OUR CLIENT SAID
“The whole team really loved this concept and the added appeal of NYC really clinched it.”
Director, International Promotions
WHAT OUR WINNERS SAID
“We would like to say a huge thank you to you guys for all the effort you put into organising our trip to New York. We had a fantastic time over there and thoroughly enjoyed ourselves. The paranormal investigation was an amazing experience, and New York was a blast!”
Paranormal Activity 2 winner from New Zealand