Shrek Forever After
ESCAPE TO SHREK'S FAIRYTALE TREE HOUSE IN COSTA RICA!
BRIEF
Provide an all inclusive prize package suitable for families to be used to leverage international media exposure for the release of Shrek Forever After, drawing on the themes of the film with ‘money can’t buy’ appeal.
SOLUTION
Winners were given the opportunity to escape to Shrek’s Fairytale treehouse – a stunning boutique treehouse hotel located on the Caribbean coast of Costa Rica. The treehouse was visually very striking and tied in well with Shrek’s home in the film. During their stay the families had time to relax on the beach and explore the jungle as well as to participate in fun activities such as dolphin watching.
RESULT
17 promotions ran in territories around the world. The promotion was very successful and appeared in a variety of media including TV spots, radio stations and newspapers.
WHAT OUR CLIENT SAID
“This prize works perfectly for what we are trying to achieve. It is a really nice family-friendly package and the visuals of the Treehouse are stunning and work very well with the film. Thank you for all your hard work on this title.”
Director, International Promotions, Paramount Pictures International
WHAT OUR WINNERS SAID
“We would like to thank you for the best time of our lives! The organisation was perfect! Beautiful tree house, best food on earth, amazing views, every single driver was on time, smiling, welcoming us with open arms…it was the best experience ever – thank you!”
Shrek winner from Poland