Star Trek: Into Darkness
THE ULTIMATE MISSION INTO DARKNESS IN ICELAND!
BRIEF
Create a travel prize package to leverage international media exposure for the release of Star Trek: Into Darkness, drawing on the sci-fi and space themes.
SOLUTION
Winners joined Star Trek’s journey into darkness on an action packed adventure to the volcanic outer space landscape of Iceland! They experienced weightlessness when snorkeling between tectonic plates, a space-ship view of the lunar landscape in a helicopter and a super-jeep hiking trip to Iceland’s most famous active volcano!
RESULT
11 promotions ran successfully in 10 territories around the world.
WHAT OUR CLIENT SAID
“This promotion was very successful with twice as many entrants as usual. The partners were very excited and definitely want to work with us again.”
Marketing Manager, Paramount Pictures Mexico
WHAT OUR WINNERS SAID
“Everything went according to plan and we enjoyed every single activity included in our prize. Iceland is a wonderful country, and we made sure we had a good taste of it. We were also fortunate enough to have great guides and also made some friends during our time there. We wanted to thank you for your time and dedication (it’s great to enjoy one of these trips with such buck up) – Alchemy and also Paramount for this amazing opportunity.”
Star Trek winner from Spain