The Secret Life of Pets
EXPERIENCE NEW YORK CITY THROUGH THE EYES OF PETS!
BRIEF
To develop a prize package based on the theme of pampered pets exploring New York City to celebrate the international release of The Secret Life Of Pets.
SOLUTION
Winners got to go on an epic three night tail wagging family adventure to one of the USA’s most pet loving cities, NYC! While there, they got to go on a walking tour of the city accompanied by a local rescue pup and expert guide. Hang out with the playful feline residents of NYC’s cat cafe, enjoy a pampering a family spa and get a birds eyed view of iconic NYC in a once-in-a-lifetime helicopter ride!
RESULT
16 promotions generated impressive ROI in 16 territories around the world.
WHAT OUR WINNERS SAID
‘We had a awesome time exploring New York and my personal favourite was the helicopter ride as it was all of our first time in a helicopter. Our personal walking tour was amazing with Matthew he was very funny and informative and showed us some awesome stuff. It was also a honour to go to the 9/11 memorial we went to at night time. The Meow Parlour was great we loved playing with all the cats. Also it was a great location for our hotel being a few blocks away from Grand Central Station which made it very easy for transport. In our spare time we went to Staten Island, Brooklyn, Central Park and Times Square a few times. You have been amazing thank you so much for everything we had a blast’. Crystal, New Zealand