The Boxtrolls
LIVE LIKE A BOXTROLL ON A FUN FAMILY ADVENTURE IN CAPPADOCIA!
BRIEF
To create a stand out package to leverage international media exposure for the release of The Boxtrolls, with great appeal for families.
SOLUTION
Winners were sent to live like a Boxtroll in one of the world’s most fascinating subterranean towns, quirky Cappadocia! The location tied in very well with the underground theme of the film, allowing families to stay in absolute luxury in a cave hotel and explore the deepest underground city in the region. During their stay the families could get creative in a pottery workshop and enjoy a grand underground banquet in true Boxtroll style!
RESULT
Marketed in 10 worldwide territories across multiple BTL channels, this promotion hit its target market of families and generated a significant ROI.
WHAT OUR WINNERS SAID
“Thank you very much for everything, Cappadocia and its people are just wonderful. It is a beautiful destination. Travel notes were very helpful, especially for our flights.”
Ofelia, Mexico