Watchmen
RACE THE DOOMSDAY CLOCK IN NYC!
BRIEF
Create a travel prize package to leverage international media exposure for the release of Watchmen, drawing on the themes of the movie with ‘money can’t buy’ stand-out appeal.
SOLUTION
Winners took part in a totally bespoke live event prize in New York that was created especially for this promotion. Winners experienced the ‘real’ New York as they completed a set of tasks to solve a murder mystery before the Doomsday Clock hit midnight. As an extra prize within a prize, the winning pair spent time with the legendary Dave Gibbons (the original Watchmen comic book artist) as he recreated a personalised scene from the movie with both of them drawn into the background – a priceless piece of Watchmen art!
RESULT
The promotions generated some fantastic media coverage, with 19 promotions that ran in territories around the world including a large promotion with Cineworld in the UK.
WHAT OUR CLIENT SAID
“This prize was exceptionally creative and unique. It fitted perfectly with our marketing strategy, holding huge appeal to the core cult fans but also to the wider audience since the activities and destination of NYC were so widely appealing.”
Director, International Promotions, Paramount Pictures International
WHAT OUR WINNERS SAID
“The trip overall was just superb and the activity day was awesome! It was epic getting to meet Dave Gibbons and the team were quick to respond to our calls and give us all the information we needed. All in all fantastic, we just wish we hadn’t had to leave New York. Thank you so much for everything!”
Watchmen winner from UK