XXX: The Return of the Xander Cage
RACE THE DOOMSDAY CLOCK IN NYC! BE XXX EXTREME IN THE DOMINICAN REPUBLIC!
BRIEF
To create a travel package to leverage international media exposure for the release of xXx The Return of Xander Cage. In particular focusing on action packaged and adrenaline fuelled activities.
SOLUTION
Winners travelled to Cabarete in the Dominican Republic (one of the main filming locations) to take on FIVE epic adrenaline packed activities over FIVE days. Including a dirt biking adventure exploring the Dominican Republic’s unspoiled beaches, a Zipline adventure through the jungle, a 4×4 off road excursion and a flyboarding session!
RESULT
17 promotions generated impressive ROI in 14 territories around the world.
WHAT OUR WINNERS SAID
‘My vacation was awesome, I can’t stop thinking about it now I am back home! I really have to thank you! Everything was perfectly handled and I’ve never been on a vacation that ran as smoothly as this. Thank you very much’
Rens, The Netherlands