Zoolander 2
WIN VIP TICKETS TO MILAN FASHION WEEK!
BRIEF
To create a travel package to leverage international media exposure for the release of Zoolander 2, choosing a destination in one of the fashion capitals of the world. Keeping in line with the glamorous, stylish and luxury themes of the movie.
SOLUTION
To celebrate the movie release of Zoolander 2, Paramount gave 10 pairs of winners the chance to experience the crazy fashion world of Derek Zoolander and Hansel with exclusive VIP access to Milan Fashion Week 2016! Winners were treated to VIP seats at an official Milan Fashion Week runway show, VIP access to a brands invite only exclusive industry show, a private shopping experience and were accompanied by a dedicated host throughout!
RESULT
10 promotions generated impressive ROI in 7 territories around the world.
WHAT OUR WINNERS SAID
“Thanks for the opportunity to say thank you x 10 to Octopi and Paramount for this once in a lifetime trip – it was extraordinary on so many levels! To Octopi for designing this amazing experience – for taking it on! It would have been, I imagine, quite a challenge to deliver. Thanks so much for creating it. Thanks so much to Paramount for choosing it! It was delivered beautifully on absolutely every level”
Nicole, Australia